Sony has selfies to grow in the image sensor market

The Sony is counting on an expansion of smartphones and the voracious appetite of the market Megapixel, vital for video calls and selfies best quality, to sustain double-digit growth in revenue of your business image sensors.

The technology, both cameras as sensors, is one of the three pillars on which the company is relying to stop bleeding on its main electronics division. Sony also has the Xperia smartphones and PlayStation games.

The Japanese company expects sales of its chips for image sensors to rise 16% in the fiscal year ending in March, reaching 360 billion yen ($ 3.52 billion).

Sony dominates the segment of image sensors. Its high-end chips are the “movie” of the main cameras both iPhone 5S, Apple, as the Galaxy S4, Samsung, according to a detailed analysis of the products.

The company has done little business involving lower quality sensors, typically used in front cameras, said Yutaka Okamoto, president for Sony devices.

Now, however, some smartphone manufacturers are improving their front cameras for users who want sharper self-portraits, and this opened up a whole new market for Sony, according to Okamoto.

Sony is looking to expand its production capacity of sensors next year with a factory in northern Japan The company agreed to buy it battered the chipmaker Renesas Electronics for a total investment of 35 billion yen ($ 342 million ), including new equipment.