The Italian Luxottica, maker of sunglasses from brands Oakley and Ray-Ban, announced on Tuesday (25) an agreement to design, develop and distribute frames to the Google Glass, potentially leading to new technology to a broader market.
Google Glass is an augmented reality glasses that uses a screen installed at his easel to display images directly into the user’s eye. The accessory also photographs, record videos and facilitates access to online information such as messages, e-mails, news, weather and maps with directions.
In January, Google announced that the glasses would gain new designs in an attempt to appeal more to the product before its release in the United States.
“We believe that a strategic partnership with a leader like Google is ideal for the development of a new way forward in our industry, responding to the growing needs of consumers on a global platform,” said the chief executive of Luxottica Andrea Guerra .
The company did not give financial or other details of the agreement. Guerra told the Italian newspaper “La Repubblica” that the new glasses will be ready to hit the market in 2015.