Revenue from advertising on mobile devices doubled in 2013, reaching U.S. $ 17.9 billion, driven by Facebook and Google , announced on Wednesday (19) consultancy eMarketer. The forecast is strong gains this year.
The company reported that the ad spend on mobile platforms grew by 105% last year, according to estimates, should creser 75% in 2014, reaching $ 34 billion.
Facebook and Google led this market, totaling U.S. $ 6.9 billion in 2013. Although the site search was maintained in the first place, position occupied in 2012, a decrease from 52.6% to 49.3% from one year to another, said eMarketer.
Facebook already jumped from 5.4% to 17.5%, while Twitter has gone from 1.5% to 2.4%. For 2014, predictions are that Google stay with 46.8% market share; Facebook, with 21.7%, and Twitter, with 2.6%.
The increase in advertising from mobile devices explains why companies are focusing on this niche. According to eMarketer, only 11% of Facebook’s advertising gains in 2012 came from mobile platforms, while 2013 were 45%. It is expected to reach 63% in 2014.
Google wants to get a third of its advertising revenue on mobile devices this year, 23% more than in 2013, according to the report.