Facebook launches video ads that run automatically

The Facebook announced on Thursday (13) to start displaying video ads, the newest initiative of the social network to reinforce the box with advertising revenue.

The 15-second video will begin playing automatically muted when the user locate it your timeline.The display will stop when the page is scrolled up or down. If they click on the image, the video will be expanded.

According to the social network, the videos will be made ​​in partnership with a “select group of advertisers.” The possibility of video ad started to be tested by the site in December .

A video posted by Facebook that demonstrates how the videos work indicates that they also work in the version of the social network application.