Eight months after the United States, Europe and Canada receive on Wednesday (19) the Chromecast, a small adapter that transfers video content online portable apparatus for television.
After the launch in July 2013 in the United States, arrives Chromecast now Germany, Denmark, Spain, Finland, France, Italy, Norway, Netherlands, UK, Sweden and Canada.
A TV with an HDMI input, WiFi network installation and minutes are sufficient to place the small device, about the size of a stick, running. The Chromecast communicates with smartphones, tablets or laptops. YouTube videos, for example, can be transferred from these devices and seen on television.
In other words, the smartphone becomes one that you can adjust the volume, skip to the next video, or pause the remote control. Although there are similar tools, the Google bet on simplicity and price (35 euros) of Chromecast.
“For us, content is the most important. Want it to be as easy to see on TV and the smartphone,” said Director of Engineering and the company in charge of the project, Majd Bakar.
Another advantage pointed out by Google’s compatibility with multiple platforms such as Android, iOS (iPad and iPhone), Chrome for Mac or Windows. The software application is open to developers, who can make changes and improve it.
In addition to YouTube, the Google Chrome browser and the online store Google Play, users will also find available depending on the country, different content publishers, like Netflix (UK, Netherlands, Sweden, Denmark and Finland), BBC (UK), Watchever (VADA service, video on demand or by subscription), or Maxodome (Germany).
“It is an element of differentiation for us and an initial bet (…) our customers will have access to TV content, for now, were only available on their smartphones,” said Marketing Director SFR, Guillaume Boutin, single operator to market Chromecast in France.
The trend of decreasing boundaries between TV and the Web should be emphasized. According growing rumors, the giant online commerce Amazon expected to launch in April a competing product.
For Pascal Lechevallier, founder of What’s Hot, specializing in new media company, this equipment is a great way for companies to present on Youtube being assisted by television.
“The story is ongoing, and the offering of online video will still greatly increase,” he predicted, emphasizing the importance of Google capitalize on the advertising released with videos.